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Free samples from your preferred supermarket make shopping more enjoyable. Walmart intends to roll out the bonus to many US sites in the coming months, which is great news for customers.
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Since April, Walmart has begun testing product sample demo stations in certain stores. In a June news release, the company stated that 120 of its locations were offering weekend samples.
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By January 2024, the retailer will have installed demo stations in over 1,000 stores across the country.
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By the end of January, 1,000 of Walmart's 4,700 US locations will feature demo stations. These stations will take advertisements.
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QR codes on the tables will disclose online purchasing options as well as other valuable information.
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These demos provide suppliers with a big opportunity to drive discovery and conversion whether launching a new product or keeping an always-on presence for essential commodities.
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"Customers have commented that these demo weekends feel like customer appreciation events," the company claimed.
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Following the COVID-19 outbreak, more customers are shopping in-store, so the corporation is focusing on promotion. Last year, 88% of Walmart customers purchased in-store.
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"When you think about our store, our store footprint, and the percentage of Americans that we reach through the stores we operate,
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we can deliver Super Bowl-sized audiences each week," said Walmart Connect's senior vice chairman of retail media sales, "we can deliver Super Bowl-sized audiences every week."
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This advertising boost will increase the number of advertisements displayed on Walmart's digital screens, including self-checkout screens. More third-party advertising will be played on Walmart's in-store radio.
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