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Van Leeuwen's latest partnership with Uber One celebrates summer's conclusion with scrumptious and imaginative ice cream. Starting August 15, Uber One will offer BBQ Gold Cornbread Crumble.
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This genre-bending ice cream costs $10.50 a pint, but Uber One members get 10% discount and no delivery fee when they order using the app.
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However, a vehicle-focused company like Uber would have more in store for a promotion like this. In select NYC sites, a custom ice cream truck will serve Uber One BBQ Gold Cornbread Crumble.
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It will be in Madison Square Park from 1:30 to 2:15 p.m. and Washington Square Park from 5 to 6:30 with a surprise guest on August 15.
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Van Leeuwen's BBQ ice cream may have surprised you, but it's standard. Past collaborations have creatively combined sweet and savory, promoting culinary brands and non-food enterprises.
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The confectioner produced a Greek yogurt ice cream blended with bourbon and caramelized onion jam to promote Netflix's "Glass Onion" in 2022.
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Uber One subscribers get 5% off qualifying rides and deliveries, priority service with highly rated drivers, zero delivery fees on most orders, and invite-only events for $9.99 per month or $99.99 per year.
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Uber One users can add a Van Leeuwen pint to their basket simply opening the app and clicking on the banner.
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They can also utilize Uber to find a Van Leeuwen shop in NYC, Philadelphia, Houston, or Denver, among others.
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