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The Bell tolls for you, Golden Arches! Taco Bell has 7,815 US locations as of this writing. All 50 states and D.C. have the chain. Taco Bell's figures are outstanding, but McDonald's is still America's most lucrative fast-food brand.
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McDonald's has 13,509 US locations, nearly twice Taco Bell's. According to Restaurant Business Online, Taco Bell executives want to outgrow McDonald's in the next years.
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"We think there's going to be hundreds of additional Taco Bells in the U.S." said Yum! Brands' CFO at an investor conference on Tuesday, June 27. He also said the restaurant might double its unit count and then some, exceeding McDonald's.
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He suggested increasing sales by $1 million per location through Taco Bell's stronger breakfast and lunch business, which would boost system-wide earnings.
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Taco Bell trails McDonald's globally and wants to expand abroad. According to McD's corporate site, there are 38,000 McDonald's and 1,000 Taco Bells abroad.
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McDonald's has 24,490 abroad locations versus Taco Bell's 1,000. That could be an opportunity for the Mexican-themed chain to develop rather than be dominated.
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Taco Bell overtaking McDonald's depends on one key assumption: that McDonald's has achieved saturation. However, the burger chain could grow, pushing Yum! Brands' aim further away.
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Taco Bell and McDonald's compete to the extent that they're courting consumers in need of a quick meal.
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