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The Bell tolls for you, Golden Arches! Taco Bell has 7,815 US locations as of this writing. All 50 states and D.C. have the chain. Taco Bell's figures are outstanding, but McDonald's is still America's most lucrative fast-food brand.
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McDonald's has 13,509 US locations, nearly twice Taco Bell's. Taco Bell executives want to outgrow McDonald's in the next years.
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"We think there's likely to be thousands more Taco Bells in the U.S." said Yum! Brands' CFO at an investor conference on Tuesday, June 27.
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He believed the chain could treble its unit count and then some, exceeding McDonald's.
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Turner mentioned in-store sales increase, a more immediate goal. He suggested increasing sales by $1 million per location through Taco Bell's stronger breakfast and lunch business, which would boost system-wide earnings.
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Taco Bell trails McDonald's globally and wants to expand abroad. Restaurant Business reports 1,000 international Taco Bells and 38,000 international McDonald's.
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McDonald's has 24,490 abroad locations versus Taco Bell's 1,000. That could be an opportunity for the Mexican-themed chain to develop rather than be dominated.
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Taco Bell overtaking McDonald's depends on one key assumption: that McDonald's has achieved saturation. However, the burger chain could grow, pushing Yum! Brands' aim further away.
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As Restaurant Business noted, Taco Bell and McDonald's compete "to the extent that they're courting consumers in need of a convenient meal."
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