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Smoothie King, the world's largest smoothie chain, already follows industry trends. Smoothie King capitalized on the smoothie bowl trend. The chain released smoothie bowls on April 4 with remarkable success.
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However, smoothie bowls were an untouched market for the brand until lately, and its target demographic—18-to-40-year-olds—seem to like them.
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Over the previous few years, smoothie bowls have grown 133%. Smoothie bowls are smoothies that are spoon-fed. They're thicker and topped with fruit, nuts, and granola.
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Acai is a staple in South America, especially Brazil, where acai bowls originated as breakfast meal. Healthline reports that the little berries are packed of antioxidants, good fats, and vitamins.
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Sales are soaring: The chain sold its millionth bowl six weeks after inception. Smoothie King's second-quarter 2023 same-store sales rose 11% due to its new smoothie bowls.
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The restaurant thinks smoothie bowls with whole fruit and oats would be more filling than its usual fare.
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Smoothie King's product development scientist said, "When you're chewing your food, you eat more slowly and digest your food more slowly so it's more sustaining."
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The pitaya Bee Berry Sting has honey, strawberries, blueberries, and mango, while the PB Swizzle is an acai bowl with bananas, strawberries, blueberries, and peanut butter.
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The brand's website says the bowls feature "wholesome ingredients such as whole, non-GMO fruits and contain no artificial colors, flavors or preservatives."
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Smoothies can have more calories, sugar, and sodium than expected. It's crucial to verify dietary facts.
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