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Yellow mustard is served on hot dogs and hamburgers. Is it necessary for candy? French thinks so.
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In honor of National Mustard Day on August 5, the condiment company is selling mustard-flavored Skittles in limited quantities. You're not the only one who finds mustard and candy weird.
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Customers, who were vocal about their product opinions on social media, were taken aback by the unexpected collaboration.
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For the previous two years, French's has released eye-catching mustard snacks for National Mustard Day.
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Last year, the McCormick-owned company collaborated with Brooklyn's Dough Doughnuts to create limited-edition mustard-flavored doughnuts.
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In addition, in 2020, French's collaborated with Oskar Blues Brewery to create mustard-flavored beer, and in 2019, with Coolhaus to create ice cream.
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The North America marketing vice president of McCormick & Company planned to "outdo ourselves" for National Mustard Day in 2023.
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"We are thrilled to collaborate with Skittles to bring our beloved Classic Yellow Mustard tang to French and Skittles fans alike in a new, fun way," he said.
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These strange Skittles are not available in regular grocery stores. Next week, French's "Mustard Mobile" van will tour the country, handing out mustard Skittles at pop-up events. Dates, times, and places of events:
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July 31: 11 a.m.-3 p.m., Ponce City Market, Atlanta, Ga. Washington D.C. City Center, August 2nd, 11 a.m.-3 p.m. Hudson River Park, 11 a.m.-3 p.m., August 5.
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If you can't make it to one of these pop-up events, there is another way to get your hands on the limited-edition mustardy candy. French's online contests provide entertaining packages.
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Because the deadline is so close, adventurous eaters should submit their entries before August 5th.
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