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Pumpkin Spice is back earlier than ever. Starbucks' latte taste, initially released in autumn, has gained popularity and prompted other food makers to use it in "PSL" season.
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This year, Oreo joins the party. The company relaunched Pumpkin Spice Limited Edition cookies. These Oreos have pumpkin-spice cream between vanilla cookies.
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The Pumpkin Spice Oreo debuted in 2014. However, the corporation doesn't offer them annually. They returned in 2017, but Oreo waited five years to rerelease them in August 2022.
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Oreos are the best-selling cookie in the U.S. and the world. The original Oreo outsells Double Stuf and Oreo Thin. Red Velvet and Peanut Butter are limited-edition flavors that have helped the firm find new markets.
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While none of the limited editions have the same draw as the original, they help the brand stay relevant and attract non-chocolate fans.
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Oreo has created a strong social media presence over the past decade, and their Twitter post announcing the re-release of Pumpkin Spice was received with
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multiple requests for the reintroduction of their favorite limited edition cookies and suggestions for new Oreo variations.
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Gen Z is drawn to Oreos due to its nostalgic value and the company's focus on courting younger consumers through special edition cookies, collaborations, and social media presence.
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One standout line used names from the popular "Game of Thrones" series, including witty videos, a pre-release promotion, and allowing consumers to choose their favorite "GOT" house.
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Best part? They were original Oreos in new packaging. No need to modify some things.
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