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Dairy-free shoppers can now enjoy Philadelphia's first plant-based cream cheese. Philadelphia tested its new product in a select southeastern US locations last winter, and now buyers everywhere may enjoy it.
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The company spent two years developing the formula to make a vegan cream cheese that would attract repeat customers, as prior vegan spreads had failed.
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According to a news release, Philadelphia's new cream cheeses doubled returning customers and are being distributed nationwide.
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Philadelphia will unveil two new flavors—chive and onion and strawberry—because the traditional flavor is so popular.
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To be the first mainstream cream cheese brand launching a plant-based spread option with widespread accessibility across the U.S. is an important milestone for Philadelphia and our fans.
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Vegan cheese has long been one of the last dairy-free items to be perfected. With 70% of testers reporting the product was better than expected, Philadelphia may have a successful launch.
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This vegan cream cheese joins other new spreads. Oatly released basic and onion-chive oat-based cream cheese alternatives. Laughing Cow and Boursin also create Nurrissh Incredible Dairy.
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Kraft "Not Cheese" Singles, from Kraft Heinz, the parent company of Philadelphia, is another vegan dairy staple.
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Kraft Heinz says its dairy-free goods are for vegans and flexitarians who desire more plant-based meals.
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Vegans, dairy-free consumers, and anyone who wants to cut out on animal products may expect more releases like this due to rising demand and market competitiveness.
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