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In the United States, black-owned restaurants face industry prejudice, a lack of capital finance, fewer marketing possibilities, and higher entry barriers.
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According to a press release, Pepsi Dig In Day on Saturday, August 19, will assist Black-owned restaurants in overcoming these challenges.
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Pepsi gives away $100,000 in free food at select restaurants across the country through a range of events and promotions to promote these companies.
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"Our goal for Pepsi Dig In has always been to celebrate and generate awareness for Black-owned eateries, not just on Pepsi Dig In Day, but all year long," says PepsiCo Global Foodservice Chief Marketing Officer.
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Participating restaurants will be included on EatOkra, the nation's largest database of Black-owned restaurants. Alternatives are provided by Black and Mobile.
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Pepsi Dig In Day provides diners and foodies with numerous opportunities to learn about Black-owned restaurants, including complementary dinners.
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According to the release, the Pepsi Dig In Day Block Party will be place in Washington D.C.'s Anacostia neighborhood, which has one of the "largest concentrations of Black-owned businesses in the United States."
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For a week in August, the James Beard Foundation will host four Black chefs at Platform in New York City. Cooking demonstrations, selected dinners, and other activities will fill the showcase kitchen and event space.
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We're enhancing the flavor and enthusiasm this year with the support of the James Beard Foundation and events like our Washington, D.C. block party.
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Fans who post about their meals at Black-owned restaurants between August 1 and 31 can tag @PepsiDigIn and use the hashtags #DigInShowLove and #Sweepstakes.
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This qualifies them for a $5,000 restaurant food voucher and a $5,000 contribution. The contest rules are available on the official website.
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