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Outback Steakhouse has installed new tableside technology in all 691 of its locations in the United States and is adding "advanced" grills and ovens this quarter. What is the goal?
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On August 1, the CEO announced that he had "improved product quality and overall meal pacing." Profit growth is also on the rise.
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Even if tablets are problematic, Outback does not disregard servers. Servers, on the other hand, use tablets.
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Instead of scribbling on a ticket at the table, or miraculously remembering a whole detailed order, they instantly relay the entire order to the kitchen, tableside.
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The waitress does this instead of asking visitors to place their orders on tabletop tablets, allowing diners to ask inquiries without having to master the system.
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It decreases forgotten orders, revisions, and order faults while offering diners with face-to-face service. In 2023, Outback Steakhouse jumped from sixth to first place. The service at the steakhouse has improved.
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The alterations to the back-of-house grill and oven are unknown. The CEO promised greater cooking, food quality, and efficiency on a February earnings call.
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After preliminary testing revealed advances in service speed and throughput, he prioritized upgrades to the busiest restaurants.
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The CEO stated on the August 1 call that the new kitchen equipment and server tablets enhanced profitability. The additional grills and ovens should increase revenues by 2024.
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For many years, Outback has used the Cres Cor oven, which features up to 18 recipe-specific settings and a temperature sensor probe in the meat.
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The question will then be how much these additional grills and ovens contribute to the Cres Cors and how the back-of-house team reacts.
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