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In April, Bud Light sponsored an Instagram post that backfired. The corporation caved to anti-LGBTQ+ criticism, neglecting to defend Mulvaney or the transgender community.
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This prompted a tastier response: Gay Water, a new premium canned cocktail brand in colorful containers, is named after the slang word for vodka and soda water with lemon or lime, a popular gay bar drink.
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Gay Water offers four sugar-free, gluten-free vodka and soda cocktails with watermelon, peach, lime, and grapefruit flavors.
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It is available almost exclusively online, with single-flavored six packs costing $18.25 and a variety pack of twelve 12-ounce cans costing $36.50.
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Founder Spencer Hoddeson and LGBTQ designer Ryan Sagawa created the '90s-inspired pop art packaging, design, and logo.
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Gay Water will capitalize on the canned cocktail boom without competing with Bud Light, a beer brand. It's also clear on representation and diversity. Bud Light's biggest problem was not knowing enough about their primary demographic.
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Of course, a homosexual man wants homosexual Water to appeal to LGTBQ+ consumers too. He says the brand is inclusive and "we want straight people to be part of this community we're building.
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The beverage manufacturer wants to be represented in grocery and liquor stores, bars, and restaurants.
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