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MrBeast Burger, a virtual fast-food company owned by YouTuber MrBeast, has grown to 2,000 outlets worldwide in a few years.
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The influencer claimed he was "moving on" from the fast-growing company due to quality difficulties and client complaints.
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MrBeast (Jimmy Donaldson) launched MrBeast Burger in 2020 with Virtual Dining Concepts, the firm behind Guy Fieri's Flavortown Kitchen and Robert Irvine's American Heroes.
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MrBeast Burger's smash burgers, chicken sandwiches, and fries are only available for delivery and pick-up at current outlets.
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The atypical burger chain's rapid development seems to have come at a cost due to this business strategy and MrBeast's tens of millions of followers.
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MrBeast Burger's customers frequently complained about erroneous orders and burned or uncooked burgers and chicken sandwiches. One angry client compared MrBeast Burger to Spongebob Squarepants' Chum Bucket in 2021.
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MrBeast has admitted that these shady virtual burger shops are hurting his image. The Youtuber tweeted this weekend that it was "impossible" to ensure quality when dealing with hundreds of eateries he doesn't control.
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Today, Virtual Dining Concepts shows MrBeast Burger as one of its brands, and numerous locations we investigated were still taking orders.
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However, Donaldson's public breakup with the firm raises doubt on the ailing burger brand's survival, especially if his supporters abandon it.
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