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The Kraft Heinz Not Company, a partnership between Kraft Heinz and NotCo, is about to change the grilling game for vegans and health-conscious Americans nationwide. You can now enjoy sustainable cheese singles with Kraft NotCheese Slices.
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The brand's press announcement says the slices' creamy texture makes them practically indistinguishable from animal-based slices and ensures they melt atop an American-style hamburger patty.
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This could be the perfect time to practice new, healthier behaviors without compromising taste for those attempting to change.
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The plant-based NotCheese Slices will hit shop shelves before July 4 at unknown merchants. Expect provolone, cheddar, and American cheeses. Each is made with vegan-friendly chickpea and coconut oil.
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Unlike ordinary Kraft cheese, they're free of artificial tastes and dyes for health-conscious diners. Kraft NotCheese Slices are a guilt-free way to enjoy cheese at summer parties.
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Cheese is leading the plant-based movement as demand rises. Better, tastier plant-based dairy products are needed as more people go meatless.
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According to Kraft's press release, over half of buyers are dissatisfied with non-dairy cheese products' flavor, availability, texture, and variety. This inspired Kraft NotCheese Slices.
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One 2022 industry assessment predicted that "the dairy alternatives segment will be responsible for the largest share of the food made from plants market." Kraft stated, "Plant-based food growth has been bursting into flame, exceeding total food sales growth by 3X."
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Plant-based cheese has 2% market share. This disappointing statistic emphasizes product innovation and improvement. Kraft's NotCheese Slices may alter this.
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Plant-based slices are perfect for Fourth of July celebrations. Kraft's new plant-based cheese promises enticing taste, texture, and diversity, perfect for the holiday.
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