Kim Kardashian Launches Kimade Energy Drink Flavor Collab With Alani Nu

[{"selector":"#anim-e0ba142c-7bb4-484e-a7c0-5cb9f273e2ae","keyframes":{"opacity":[0,1]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ae6814d-499f-43fe-8e6e-e0287d3f3322","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03552ba2-14fb-4fca-8c8a-9489017f6ec2","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8fe7c9a1-c660-4b79-880c-eaa721efe630","keyframes":{"transform":["translate3d(0px, -220.10588%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Kim Kardashian has worked with healthy food brands before. In 2022, she became Beyond Meat's Chief Taste Consultant, stating in a press release that she and her children love the company's plant-based goods. tullysfishmarket

[{"selector":"#anim-21179a7e-b7b3-443b-bbd3-b44e85c9b37f","keyframes":{"opacity":[0,1]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-773f5550-a0ef-4c99-9dd8-592b584677d1","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02e8a9a4-d1ee-45b8-94fb-d9ea70b14a02","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f10e17fe-58f6-4738-b415-edaf70078439","keyframes":{"transform":["translate3d(0px, -220.10588%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Kardashian is working with Alani Nu, a company that makes energy drinks, protein bars, and vitamins, to create Kimade, her own energy drink. tullysfishmarket

[{"selector":"#anim-9794b027-c29c-4ba6-b44a-d1a70f0153aa","keyframes":{"opacity":[0,1]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66d3a563-82e6-46e6-996c-8d70389e1c1c","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90e556c6-9774-4a02-97b0-ed8248adaac3","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6386ad9c-59be-4228-9bbb-db7af8a7001d","keyframes":{"transform":["translate3d(0px, -220.10588%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Kimade will taste like strawberry lemonade in a bright pink can with comical lettering. The vegan, gluten-free energy drink has 10 calories per 12-ounce can. tullysfishmarket

[{"selector":"#anim-cd6c098d-636f-4949-be1b-5ce5eb1eb459","keyframes":{"opacity":[0,1]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01972dea-9616-4e39-856f-cf9103d7ee4c","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f113d61-bf42-441e-b2b7-6363281469e7","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f21b634-48a3-47f8-b869-55329d883335","keyframes":{"transform":["translate3d(0px, -220.10588%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Kimade will launch on July 17 at noon on Alani Nu's website for $29.99 a 12-pack before being sold at Walmart, Target, and Kroger in the coming months. The website will release a Kimade drink cooler. tullysfishmarket

[{"selector":"#anim-db2b1fce-c40a-4ec1-aeec-492af1bc2ca3","keyframes":{"opacity":[0,1]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37fdc682-78ed-4448-beb0-173369e241a9","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38648f58-a98a-4c4d-ad68-a52e40790235","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2607cd3d-6d02-46f6-abca-af75ff4e247f","keyframes":{"transform":["translate3d(0px, -220.10588%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A partnership between famous stars in different fields should appeal to both sides and any overlapping fandoms. tullysfishmarket

[{"selector":"#anim-41e2b33c-533a-4430-bb5d-4443acb86986","keyframes":{"opacity":[0,1]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21d732c3-e1a2-46bf-89c6-dbbfc9858a81","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7be8fae6-5ae5-413c-942b-f7095a038da4","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6b19dd8-408a-4ac8-b8b0-a2c9187be60e","keyframes":{"transform":["translate3d(0px, -220.10588%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Alani Nu was excited to launch Kimade with Kim Kardashian, as expected. While Alani Nu creator Katy Hearn called Kardashian a "powerhouse," others disagreed. tullysfishmarket

[{"selector":"#anim-fd9431ba-91a8-4f1b-9745-5d2d74778f83","keyframes":{"opacity":[0,1]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30607b98-2c08-4a77-85ee-c24cdbc2ae03","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d719c7f2-f7dc-47bb-92fb-9c89ca2eb220","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-896fc8ef-7048-4bbc-a824-50c98c3180d9","keyframes":{"transform":["translate3d(0px, -220.10588%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Alani Nu and Kardashian announced the cooperation and launching of Kimade on Instagram with a photo of Kardashian in a white leotard and heels sitting on a bench press encircled by weights and clutching a can of Kimade. tullysfishmarket

[{"selector":"#anim-6f7b2216-ac4c-42ba-8999-d761a34c0cc7","keyframes":{"opacity":[0,1]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b593c9f8-05ef-47fd-8f26-fa0e3dbb3f20","keyframes":{"transform":["translate3d(-114.24051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e10d787-55f9-46c1-8084-a9af493bc2b5","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e380492d-9e65-44c3-bee9-bfbd8892379d","keyframes":{"transform":["translate3d(0px, -220.10588%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mixed comments. Despite over 1.5 million likes, many are saying Kardashian isn't suited for the partnership. tullysfishmarket

[{"selector":"#anim-030271a2-2f7a-4d22-894c-ebb7108b250d","keyframes":{"opacity":[0,1]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-913a1005-7708-4dc9-b37f-ed185b53e578","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3fa9709-865b-4754-ae9a-934bcfca512b","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecf93feb-ee1c-4345-b0cc-45dcb8ed2040","keyframes":{"transform":["translate3d(0px, -220.10588%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] "So many fitness innovators y'all could've picked and you went with Kim?" one commenter said, while another commented on Kardashian's minuscule weights, "The drink weighs more than those dumbbells." tullysfishmarket

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[{"selector":"#anim-7bbd832c-bc01-45c4-bd8d-23c947aae910","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6adac72-5bff-42db-a440-1622f2fd63e6","keyframes":{"transform":["translate3d(0px, -220.10588%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] tullysfishmarket Learn more