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Hot Ones, the spicy phenomenon, has developed a new line of frozen chicken strips, which are now available at select grocery stores around the country.
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These new spicy treats, developed in conjunction with John Soules Foods and FoodStory Brands, join a growing line of products inspired by First We Feast's award-winning YouTube series "Hot Ones."
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John Soules Foods CEO is optimistic that fans of the program would enjoy the strips, stating that the team focused "bringing together authentic Hot Ones heat and flavor with perfectly crispy, whole chicken breast."
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Hot Ones debuted on store shelves in 2021 with its Walmart-exclusive boneless chicken pieces, which came unflavored and packaged with a selection of sauces that customers could add after cooking.
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The new strips, on the other hand, take a different approach, with a spicy flavor mixed right into the breading.
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The chicken strips are available nationwide at Kroger and its affiliates, as well as certain Walmart locations.
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First We Feast has increasingly capitalized on the tremendous popularity of "Hot Ones," which adds significantly to the platform's subscriber count of over 12 million users and its over 2 billion cumulative video views in recent years.
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Restaurant collaborations, such as the Hot Ones Shake Shack menu items, branded hot sauce collections featured in "Hot Ones" interviews, and brand collaborations, such as a special footwear collection with Reebok, have all been seen by fans.
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