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Domino's has partnered with Uber Eats and Postmates to deliver its menu. The fast food pizza restaurant was the only international pizza chain that didn't offer third-party ordering.
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However, with Pizza Hut, Little Caesar's, and Papa John's now on them, Domino's may have felt pressure to make its own pact.
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"As the No. 1 pizza company in the entire globe, it is not surprising that Domino's is a brand people are asking for on Uber Eats' global platform," CEO stated in a press release.
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"Given that some consumers only order their delivery from the Uber Eats app, this arrangement could make Domino's available to a billion new customers around the world."
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Domino's commitment to third-party delivery apps is noteworthy, even though it will begin slowly in four pilot regions this autumn. The chain's reputation has been based on preparing and delivering hot, fresh pizza.
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From the long-scrapped 30-minutes-or-less delivery commitment and the famed Noid mascot to specialized automobiles with pizza ovens and, only last year, a specifically branded fleet of electric vehicles.
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Domino's relationship with Uber Eats and Postmates is unusual, so this latest revelation shouldn't jeopardize these bright new toys or delivery drivers' jobs.
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"Domino's remains to be the face our customers see on the door, while Uber will be providing us with adequate data to comprehend delivery efficiency and incrementality."
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According to the press release, the partnership was made to make Domino's available to at-home eating consumers who only use applications like Postmates and Uber Eats to identify places to order from.
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Domino's can now reclaim those consumers. By year's end, Uber Eats and Postmates' relationship will be nationwide after the fall test.
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