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Walt Disney saw Disneyland as a wonderful realm where fairy tales came to life. Disneyland is Alice in Wonderland. Disneyland is like entering another universe.
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His plan did not include alcohol. He banned alcohol sales in the massive California entertainment park. He feared selling alcohol, wine, and spirits would ruin Disneyland's family charm.
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Disney also opposed gum, ice cream, and cotton candy sales. Alcohol wasn't allowed in Disneyland until 2019, roughly 65 years after its first visitors.
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Four years later, Disneyland is extending its alcoholic beverage program, proving the experiment worked.
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Carnation Café, River Belle Terrace, and Café Orleans will introduce new wine, beer, and specialty cocktail menus on September 12.
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In 2019, Disneyland opened Oga's Cantina in "Star Wars: Galaxy's Edge" to serve alcohol.
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The cantina was meant to be a galactic bar "serving pilots, criminals, smugglers, locals, and galactic travelers alike," therefore it made appropriate to serve both kid-friendly and adult drinks.
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On the park's first anniversary, Walt informed the Saturday Evening Post that draws in a boisterous element. That brings people we don't want and I feel they don't need it.
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He later approved Club 33, a membership-only lounge near the original Pirates of the Caribbean rollercoaster.
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In 1957, one-year access cost more than twice the annual income of most U.S. families, limiting alcohol alternatives to a very privileged group.
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New offers may continue that tradition. Disney's Blue Bayou Hurricane costs $17. The lowest beer costs $12.50, and the cheapest wine costs $13 per 5-ounce glass.
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