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Labor shortages continue to confront restaurants. They're struggling. Drive-thrus often advertise shortened hours or that a dining room is closed. These tough decisions help restaurants survive short staffing.
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In addition to closing early and not taking orders in dining rooms, restaurants have had to reduce their menus to serve customers and help the personnel that did show up work faster.
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Coca-Cola has tried before to let customers help restaurant staff. Coca-Cola Freestyle dispensers let customers mix and match coke, cherry, and vanilla flavors.
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Coca-Cola is now offering a smaller dispenser with improved customer experience for restaurants and other suppliers. The new Coca-Cola Flex maintains the same footprint as six-valve fountain dispensers but offers more than 40 beverage options. The Freestyle had a larger footprint.
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Coca-Cola's smaller Freestyle dispenser will allow restaurants and other vendors with space constraints to put in the new machine and provide more than the six fountain beverages.
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Coca-Cola Flex allows operators to capture 30% of consumers who would order a beverage if their preferred category was available by offering more beverage variety.
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Coca-Cola leads the way in better, smaller, and more efficient. Coca-Cola Flex uses PurePour Technology and micro-dosing pumps. Every cocktail is made fresh by mixing flavors on-the-spot.
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The Coca-Cola Flex's 15-inch touchscreen aids customers. The enormous display lets customers mix and blend their own drinks while restaurant staff prepares meals, providing them a break from filling all orders.
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When supplies are low, the new Flex helps diagnose its own difficulties, saving workers from guessing which syrups are low and speeding up cartridge replacement.
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Coca-Cola's new Flex dispenser offers nine of its popular brands in over 40 combinations, including low-calorie and caffeine-free options. Coca-Cola plans to launch this dispenser in early 2024.
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