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A few years ago, Chipotle almost went beyond sandwiches. The chain bought Pizzeria Locale in Colorado, which made pizza in the Neapolitan way.
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That risk didn't pay off. Recent news says that Chipotle will stop selling pizza and close its last two locations in Denver.
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In 2003, Pizzeria Locale opened for the first time in Boulder. Chipotle put money into the name and opened restaurants in Kansas City, Missouri, and Cincinnati, Ohio, in 2013.
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In 2018, Chipotle said it would close all of its pizza places outside of Colorado. This was a sign that the brand was having trouble.
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When Pizzeria Locale moved out of the Midwest, Chipotle opened two more restaurants in Denver. The last opening was in January 2023.
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Chipotle shut down the last five Pizzeria Locale shops for reasons that are not clear. In their statement, Chipotle didn't say why they were getting rid of the pizza name.
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On July 10, we will close all five sites of Pizzeria Locale and go out of business. The company's chief corporate relations officer said that affected workers have been offered jobs at Chipotle restaurants in Denver.
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Fans of this now-defunct pizza chain can still eat at the first Pizzeria Locale, which is now called Pizzeria Alberico.
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Some of Chipotle's restaurant ideas, like Pizzeria Locale, have not worked out. In 2015, 15 ShopHouse Asian Kitchen locations closed because they were not making enough money. The only Ohio Tasty Made burger store was closed by Chipotle in 2018 because it wasn't making enough money.
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Farmesa, a restaurant in California that serves bowls full of protein, is the Mexican chain's new project.
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