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Chick-fil-A is infallible! The chicken chain topped fast food customer satisfaction for the ninth year in a row this week. This year, another business came close to dethroning Chick-fil-A in this critical category.
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Jimmy John's, famed for its hand-sliced meats, fresh French bread, and fast sandwich delivery, placed second. The chain has almost 2,700 stores in 43 states.
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Chick-fil-A topped the fast-food list with 85 customer satisfaction. Jimmy John's customer satisfaction rating was 84, only behind Chick-fil-A.
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Chick-fil-A's "exceptional combination of food, service, and technological quality" consistently leads the fast-food industry in customer satisfaction. Chick-fil-A also topped ACSI's full-service rankings.
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As restaurants increase quality, Chick-fil-A's lead shrinks. This year, Jimmy John's rating rose 6% due to faster check-out and delivery. Other chains improved their scores in 2023.
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KFC, with the third-highest customer satisfaction score of 81, climbed by 4% from last year, while Papa Johns, with the fourth-highest score of 80, increased by 5%.
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Jimmy John's or another fast-food company may overtake Chick-fil-A in 2024. The chicken chain isn't resting. Two new app features aim to enhance the customer experience at its eateries.
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One of these new capabilities will predict order wait times, while the other will tell eateries when customers who ordered ahead are approaching so they can start cooking their food. Chick-fil-A said this will speed up delivery and keep food hot and fresh.
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