Burger King's Italian Original Chicken Sandwich Returns For Limited-Time

tullysfishmarket

Burger King fans, rejoice—the Italian Original Chicken Sandwich is back for a limited time. 

tullysfishmarket

Fast food chicken parmesan sandwiches comprise a breaded, crispy fried white meat patty with mozzarella and marinara sauce on a toasted sesame seed bun.

tullysfishmarket

Burger King has not said how long the Italian Original Chicken Sandwich will be available, so fans should hurry while the sun is shining.

tullysfishmarket

Four weeks before National Fried Chicken Day (July 6), the fast food chain announced the sammy's comeback on Instagram. Disco-era foodies will recall when B.K. introduced the sandwich in 1979.

tullysfishmarket

Last November, BK introduced the Royal Italian as a limited-time item. It returned to menus countrywide from early July until August 17.The Italian Original's success is uncertain.

tullysfishmarket

Burger King's Italian Original Chicken Sandwich has returned before. Since the 1970s, B.K.'s menu has included the dish on and off.

tullysfishmarket

The Italian Original returned to the Two-for-$6 value menu in 2021 after a seven-year absence.

tullysfishmarket

B.K.'s latest brand redesign may include nostalgic marketing for National Fried Chicken Day and the sandwich's return. After the 2019 Impossible Whopper failed to attract fans, B.K. planned a $400 million facelift.

tullysfishmarket

Restaurant Brands International, Burger King's parent company, revealed a multi-pronged campaign to revive the business late last year, and it's working.Q4 2022 same-store sales rose 5%.

tullysfishmarket

To stay current and efficient, B.K. has been exploring a rotating menu and marketing initiatives.

tullysfishmarket

The Royal Crispy Chicken takes five steps, whereas the retired Ch'King Sandwich took 21. Burger King sold its most Whoppers in April 2023.

tullysfishmarket

Swipe Up To See More Food News

tullysfishmarket