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Burger King fans, rejoice—the Italian Original Chicken Sandwich is back for a limited time.
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Fast food chicken parmesan sandwiches comprise a breaded, crispy fried white meat patty with mozzarella and marinara sauce on a toasted sesame seed bun.
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Burger King has not said how long the Italian Original Chicken Sandwich will be available, so fans should hurry while the sun is shining.
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Four weeks before National Fried Chicken Day (July 6), the fast food chain announced the sammy's comeback on Instagram. Disco-era foodies will recall when B.K. introduced the sandwich in 1979.
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Last November, BK introduced the Royal Italian as a limited-time item. It returned to menus countrywide from early July until August 17.The Italian Original's success is uncertain.
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Burger King's Italian Original Chicken Sandwich has returned before. Since the 1970s, B.K.'s menu has included the dish on and off.
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The Italian Original returned to the Two-for-$6 value menu in 2021 after a seven-year absence.
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B.K.'s latest brand redesign may include nostalgic marketing for National Fried Chicken Day and the sandwich's return. After the 2019 Impossible Whopper failed to attract fans, B.K. planned a $400 million facelift.
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Restaurant Brands International, Burger King's parent company, revealed a multi-pronged campaign to revive the business late last year, and it's working.Q4 2022 same-store sales rose 5%.
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To stay current and efficient, B.K. has been exploring a rotating menu and marketing initiatives.
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The Royal Crispy Chicken takes five steps, whereas the retired Ch'King Sandwich took 21. Burger King sold its most Whoppers in April 2023.
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