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Blue Moon has been making icy cold brews since 1995, but in 2023, it will produce a non-alcoholic version.
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The Valencia orange peel-flavored new beer will taste similar to Blue Moon Belgian White Belgian-Style Wheat Ale, the brand's flagship beer. It will contain less than.5% ABV and 80 calories per 12-ounce can.
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Blue Moon will launch the non-alcoholic beers across the country in 2023 for Dry January. They are available in six 12-ounce cans.
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The goal of this "major brewer's" first non-alcoholic wheat brew is to replicate the original. Blue Moon Belgian Whites are popular among consumers due to their consistent quality and subtle citrus flavor.
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Blue Moon stated that the rise of the market and consumer demand for alcohol-free beers prompted the company's entrance into non-alcoholic beverages.
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As more individuals get interested in these possibilities, Heineken and Budweiser are joining the fray, and the market is expected to grow to $40 billion in 10 years.
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Blue Moon's interest in fashionable beverages is understandable. "Blue Moon changed the way we think about beer, and it's doing it again, this time in the non-alcohol segment," stated Wideman in a press release.
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After leaving the company in 2018, the founder and head brewmaster established Ceria Brewing Company, which specializes in tasty alcohol-free beers.
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Some drinks contain cannabis, which is another rapidly rising industry. The first non-alcoholic beer from Blue Moon.
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