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Applebee's seems to be eliminating hundreds more locations by 2023. The casual dining industry announced on Monday that it plans to shut 25 to 35 establishments this year.
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In 2023, Applebee's anticipates 10 to 20 net closures. Applebee's net unit count hasn't been this low since 2020, when it lost 67 locations.
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Applebee's shrank years ago. In order to return to growth, the firm has shuttered hundreds of failed locations in recent years.
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After finishing 2021 with 1,578 US locations, its lowest number in nearly a decade, Applebee's planned to begin expanding again in 2023.
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While the corporation continues to shutter failed stores, growing building costs have hampered the launching of new eateries.
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During an earnings call this week, Applebee's president stated that the company had to raise its 2023 shop closing forecast after a recent assessment revealed that additional stores "are no longer in strong markets."
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Applebee's CEO stated that the company will "work closely with our franchise owners to help identify closures and
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make sure that we always leverage our combined expertise and knowledge to set them on the path to long-term financial success."
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According to the CEO, shutting underperforming locations will enable for new restaurant openings.
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The closure of failed restaurants creates new trading zones. It generates growth potential when viewed in the context of our development strategy.
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Our new vice president of development is assisting franchisees in capitalizing on these opportunities."
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