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Aldi's low prices and enticing impulsive buys have earned them a loyal following. Aldi is selling fashion to thank its loyal customers.
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Following its successful but smaller 2022 gear rollout, Aldi launched a new assortment in shops countrywide. All things are $10 or less, following the company's low-price policy.
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The new range includes bucket hats, belt bags, socks, slides, track suits, tumblers, and keychains that hold the quarters used to open Aldi's shopping trolleys. Light blue, navy, gray, and white are Aldi colors. Each piece also references the Aldi logo's yellow, orange, and red stripes.
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The collection debuted on March 22, but high demand has made certain products hard to obtain. One consumer complained on Reddit yesterday that other buyers were collecting full cartons of the clothes items and heading to the checkout lines.
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The client complained that "scalpers" were buying up all the stock, and some new Aldi goods had started to surface on eBay at higher prices. Other Aldi shoppers had to visit numerous stores to find what they desired.
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Despite availability concerns, enthusiasts love the collection. Aldi fans on Reddit and Facebook have been posting images of their retail hauls and flaunting the colorful headgear and track suits.
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One Reddit poster said, "Aldi supported us through college, so we support Aldi," with a photo of Aldi supporters wearing their new gear.
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TikTok users have started posting about shopping for and trying on Aldi clothes.
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"At ALDI, we are fortunate to have one of the most loyal and passionate fan bases and this line was designed with that in mind – giving shoppers all new ways to wear their ALDI love," said Aldi USA Director of Communications.
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"The collection reaction has blown us away! "We love seeing all the excitement on social and while the collection is selling fast, we encourage everyone to visit the ALDI Finds aisle for new and unexpected items every week, including future ALDI Gear drops."
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Branded clothes isn't exclusive to Aldi. Last month, Costco released its Kirkland Signature crewnecks and joggers, which also created internet buzz.
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