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7-Eleven was the first and largest convenience shop. Since 1927, the business has expanded to over 83,000 outlets in 19 countries.
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7-Eleven's dedicated consumers made it the first to sell coffee in to-go cups, petrol, and a self-service soda fountain. 7-Eleven is offering free mini Slurpees on July 11 to honor its 96th birthday.
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Between July 1 and 10, 7Rewards and Speedy Rewards members may enjoy an extra free Slurpee. On July 8, 7NOW Delivery orders get another free Slurpee.
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"This Slurpee Day we are multiplying the fun by giving our customers three opportunities to enjoy their preferred frozen drink for free," 7-Eleven's Executive Vice President and Chief Marketing & Sustainable Officer said in a news statement.
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As part of our summer-long 'Anything Flows' promotion, we welcome everyone to celebrate the next generation of Slurpee. We have a Slurpee taste for every flow, so enjoy yours this Slurpee Day."
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Starting July 1, loyalty members may get $1 off Big Bite Hot Dogs, pizza slices, and $1STUFDCAKEs in addition to the three free Slurpees.
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Slurpees are synonymous with 7-Eleven, yet the drink was invented elsewhere. Dairy Queen invented the Slurpee.
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He first rigged an ice cream maker to make slushies and then started working on the first ICEE machine to manufacture the ultimate frozen drink.
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7-Eleven bought ICEE machines in 1965 and rebranded them Slurpees.
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"The first time I heard that sound through a straw, it just came out'slurp,'" recalled the director of 7-Eleven's in-house marketing agency, recalling his 1967 meeting with the product. "We made a noun by adding two e's. It was a fun name, so we used it."
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